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Email Open Rates

Claire Frank
  • Updated

Overview 

The Email Open Rates page can be accessed through the Settings menu by navigating to Settings > Communication > Email Open Rates.

This page displays the open rate data for all emails sent within the timeframe specified by the Date Range filter at the top of the page. Emails in the report are organized by their template names.

An example of a Email Open Rates page.

Who can access this feature?

Admin Account Types: System Admin and Admin
Permissions: Any

In this Article

Page Options: Date Range, Filter, and Export 

Date Range

Date Range option in the Email Open Rates page

The date range filter sets the range for the emails that will be displayed in the report. When you select a date, the page filters to show the emails that were sent within the specified time frame.

Filter Options

Filter Options dropdown on the Email open Rates page.

The Filter Options dropdown allows you to filter the report based on tags.

The View Failed Emails option on the Email Open Rates page.

When clicked, the View Failed Emails option will open the Failed Emails page.

Export

Export menu on the Email Open Rates page.

The Export menu allows you to open the report as a CSV file.

Report Data

Data at the top of the Email Open Rates page.

At the top of the page, you'll see a snapshot of the data based on the filter and date range options you've set.

Snapshot of the Email Open Rates page

Within the email section, you'll see the following columns:

  • Template Name: The emails are listed based on their Template name. When you click on the template name, you’re brought to the sent emails page filtered to show the specific email.
    • You can also click on the name of this column to display the report based on the name of the template (A-Z or Z-A.)
  • Subject: The subject of the email.
    • You can click on the name of this column to display the report based on the Subject of the email (A-Z or Z-A.)
  • Tags: If the email has any Tags assigned to them, they will be displayed in this column.
  • Total: The total number of emails sent, including both successful and failed sends.
  • Sent: The number and percentage of successfully sent messages (this will be 100% if all emails send successfully.)
  • Opens: The number and percentage of recipients who opened the email.
  • Clicks: (When applicable) The number and percentage of recipients who clicked to open at least one of the links within the body of the email.
  • Failed: The number and percentage of the email that failed to send.
    • Important Note: Failed email data will not update if the email is resent successfully. This is intentional to preserve the original data.
 

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